The WHO regional meeting on behavioural and cultural insights (BCI) for health took place on 12-14 September 2023. The meeting convened 112 participants from 48 Member States, alongside 9 partner organizations and colleagues from WHO regional offices worldwide. The key takeaway of the meeting was addressing root causes of health behaviors to combat major public health challenges.
This video features interviews conducted with meeting participants, including the Regional Advisor for BCI at WHO/Europe and BCI focal points from various Member States. Interviewees share their thoughts on opportunities ahead and challenges faced to implement BCI across the region.