Improving people's health: applying behavioural and social sciences
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A comprehensive and collaborative strategy to enable public health professionals to use behavioural and social sciences to improve health and wellbeing.
The behavioural and social sciences are particularly important for public health because many of the issues that undermine or enhance our health outcomes have structural, social and behavioural determinants.
Academics, public health professionals, and representatives from funders and learned bodies have collaborated to produce this strategy, to better enable the broad public health system to use behavioural and social sciences to more effectively and efficiently reduce inequalities and improve the health and wellbeing of the population.