Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2022

This progress report presents the work relatedto behavioural and cultural insights of theWHO Regional Office for Europe in 2022. Setting a course and vision for this area of work, in 2022 the Regional Office's Behavioural and Cultural Insights (‎BCI)‎ Unit worked closely with all Member States of the Region to develop a resolution and 5-year action framework for BCI work for health in the European Region, both of which were unanimously adopted by Member States in September 2022. During the year, the Regional Office also technical programmes also directly supported 29 Member States in the Region to plan and initiate behavioural and cultural insights research and interventions with the aim of creating more people-centred health policies, services and communication and improving health outcomes. Building national capacity for BCI implementation, the BCI Unit trained 139 people from 22 countries, established a community of practice with BCI Focal Points from all 53 Member States, and launched several evidence reports, policy briefs and guidance documents. All of this work was done in close collaboration with country experts, partner organizations and WHO colleagues in country offices, WHO headquarters and in technical programmes across the Regional Office.