Achieving good health and wellbeing for all means paying attention to Behavioural and Cultural Insights (BCI) that can help us understand how and why we act the way we do.
To provide a go-to place for those looking to unpack the complexity around how our health is impacted by who we are, what we know and what we do, a new BCI Knowledge Hub has just been launched. The University of Exeter WHO Collaborating Centre on Cultures and Health are behind, in collaboration with WHO Europe’s BCI Unit