Case examples of applying behavioural and cultural insights (‎BCI)‎ to health-related policies, services and communication processes

The case examples in this document demonstrate the range and diversity of applications of behavioural and cultural insights (BCI) to improve health-related policies, services and communication processes. Most of the examples have been evaluated and proven to have a positive impact on health and well-being. The list is not exhaustive and is meant to provide inspiration for those looking to apply BCI in their own contexts.