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Field guide to qualitative research for new vaccine introduction

Expanding a national routine immunization schedule to include a new vaccine is a positive step forward in reducing a country’s burden of disease. This field guide is intended for staff of any national immunization programme planning to introduce a new vaccine. It guides the reader through a simple and step-wise process, building the skills needed to design and conduct qualitative formative research with key target groups, analyse the findings and utilize the outcomes by developing targeted communication activities.

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