Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2024

This report highlights actions related to behavioral and cultural insights (‎BCI)‎ undertaken by the WHO Regional Office for Europe in 2024. In September 2022 Member States of the WHO European Region unanimously adopted a Regional resolution and 5-year action framework for BCI for health, with five strategic commitments. In 2024 the Regional Office collaborated closely with Member States and partners to advance the implementation of these commitments. This involved planning and initiating BCI research and interventions together with several Member States with the aim of ensuring more people-centered, culturally informed and evidence-informed approaches to health behaviors. Several training courses and in country workshops were organized to build capacity and strengthen advocacy for BCI implementation across the Region.

This work was delivered by the BCI Unit in close collaboration with country experts, partner organizations and colleagues in WHO country offices, technical units, geographically dispersed offices and headquarters.